All posts by Jason Latas

Jason Latas, of, is a performance-based life and health coach and leads wellness trips to Maui, Hawaii for fun. Jason has been in the fitness industry for over 25 years and has been featured in The New York Times, The L.A. Times, Spa Magazine, Modern Bride, Conde Naste, as well as on ESPN, The Travel Channel, Ford Adventure Outfitters, Planet X TV and many other national and international venues. Many of these videos can be seen on You Tube. He has worked with Fortune 500 CEOs, doctors, lawyers, extreme athletes, entrepreneurs, models and every day people that just want to take charge of their lives instead of feeling as though life is controlling them. Jason owned an adventure company in Maui for 10 years where he took guests hiking, biking, scuba diving, sailing, kayaking and on custom designed adventures. While in Hawaii he raced outrigger canoes, mountain biked and competed in triathlons among many other sports activities. “Whether you want to release some weight and regain your health or just clear some blocks that are holding you back from your desired future, together we can do it! I would love to work with you, one on one, to help accomplish your life goals!” ~Jason~

30-Day Metabolic Reset with Coaching!

“The 30-Day Metabolic Reset is the most powerful system I have ever used, to safely drop as much weight as possible in 30-Days!”

The 30-Day MR is designed to help your body hold muscle, while releasing fat, healing your metabolism and cleansing your body at a cellular level!

male-and-female-muscles-e1338389654312It’s a magical combination of small, spaced, high protein, nutrient dense meals and a whole body cleanse.
The meal system is designed to hold muscle & raise and heal your metabolism, while the cleanse helps release excess fat. Together, they work synergistically to bring your body back into balance, so you can  think more clearly, sleep better, feel better and perform better in your personal and business life. Not to mention, drop some unwanted weight that’s been holding you back!

The 30-Day Metabolic Reset comes with 56 high protein, nutrient dense meal replacement imagesshakes. These shakes are based in organic, New Zealand Sourced, undentured whey protein; The Best Protein on the Planet for holding/gaining muscle, boosting your immune system and raising your metabolism! It also comes with an aloe vera based cleansing drink designed to flood your fat cells with the nutrients they need to detox and release fat, along with a few other supplements to help raise your metabolism and flush the slush! All for as little as $10-$15 a day! Most people find that by rerouting their grocery (and Starbucks) money for a month, they actually end up saving money and time.

Personal trainer helping woman at gym

The best part is, you get a free phone consultation by a personal trainer and a workout plan that you can do in your home! This is the same trainer that will be available to you for the entire 30 Days, to answer questions and help you on your journey back to you! We also have videos, weekly coaching calls and even a Facebook community to answer questions and help you all along the way!

With absolutely everything you need to succeed, your own personal trainer and a community of likeminded people to interact with, you will quickly be on your way to a happier healthier you!

If you would like a trainer to contact you, please fill out the form below:


You are the CEO of the cells in your body!

I Love working with entrepreneurs to help them achieve peak performance with their bodies so they can transfer that energy into their business. When I do, I often refer to partnering with their body or treating their body like a business…

You see, integrity with your body can be very similar to integrity in business.

Have you ever worked for a CEO, boss or manager that had no integrity? Have you ever had your boss ask you to do things that you didn’t agree with but you had to do it anyway? Were you given the proper tools and guidance to complete the task as expected? Have you ever had a job where you felt overworked and underpaid? Did you respect your boss?

On the other hand, have you ever worked for a boss with integrity, who treated you with respect? You probably worked much harder and were much happier with your job and respected them in return… A CEO with integrity usually has very loyal, happy employees and a thriving business.

Well, you are the CEO, boss and manager to the cells in your body. Every cell in your body has intelligence and is working hard to please you. Do you treat your cells (body) with respect? What are you asking them to do for you? What are you paying (feeding) them? Are you giving them the proper tools and guidance to complete your tasks as needed? Are you praising them? Do they respect you?

Your body wants to perform for you. It wants the very best for you. It gets up early, works hard for very little recognition and does it again and again every day!

Treat your body like a CEO with integrity would treat their employees. Respect it, delegate tasks with integrity, pay it well and it will give you years of loving service.

~Jason Latas~

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6 Fitness and Health Secrets You Must Know

Jason Latas Life Adventures


From the ”Journey to You” Series by Jason Latas 

At Summer Body Now, we believe in a holistic approach to health and wellness. We don’t preach boot-camps, harsh diets or the “no pain, no gain” methods. We believe that whole life wellness is a nice balance between health, fitness and getting to know yourself. It may sound funny but most people don’t know themselves as well as they think… For example, what foods make your body feel better, feel worse, burn fat, store fat, give you energy or bring you down? What time of day is best for you to work out? What body type are you? Why do you get tired about 30 minutes after lunch and want to fall asleep? Figuring out the answers to these questions will help you take a giant leap forward in your quest for…

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Intermittent Fasting, a great Fat Loss Tool if used properly

I’ve been a personal trainer for 25 years and there are some things that just, plain work. Intermittent fasting is one of them.

Intermittent fasting has become quite the fitness craze and works quite well if done properly. Although many people feel that more is always better and this is often where the problem begins… Fasting has been around for thousands of years. It’s nothing new and in this article, I will explain a little more to help you with this new/old fad…

IF is the practice of not eating (fasting) for 12 or more hours at a time. Fasting is generally done for 24 or more hours whereas “intermittent fasting” pertains to shorter durations, done more often… Scientists often call this “time restricted feedings”.

Although it would seem counterproductive to not eat, your body does some amazing things to compensate for your lack of fuel. In my practice I call these days, “Cleanse Days” since we are giving the body time to cleanse and detox.

“Jump Starts” Fat Burning: The reduction of calories on Fasting/Cleanse Days stimulates the body’s fat burning furnaces by increasing human growth hormone while suppressing proteins responsible for fat synthesis and storage. Notably, the surge in human growth hormone also helps protect against muscle breakdown as long as followed with intake of quality protein.

Triggers Detoxification: The abstinence of food on Cleanse Days gives the digestion system a break, allowing the liver to kick into detox high gear. Also, with the reduction of fat deposits on Cleanse Days comes the release of stored fat-soluble toxins.

Improves Insulin Sensitivity: A review of animal and human studies involving intermittent or alternate-day fasting, or abstaining from food for one or two days in between normal calorie consumption days, found that fasting resets cellular sensitivity to glucose and insulin. This in itself can bring better health—allowing the body to better control blood sugar. The opposite of being insulin sensitive is insulin resistant, which is related to metabolic syndrome, type 2 diabetes, and cardiovascular disease. Recently, research has shown that periodic intermittent fasting was associated with reduced risk in type 2 diabetes and cardiovascular diseases.

Reduces oxidative stress and inflammation: As fat cells shrink, they release fewer pro-inflammatory cytokines (signaling molecules) that cause oxidative stress and inflammation. Less total body fat also helps improve antioxidant status in the body. The end result is improved health overall and lower risk of chronic disease. Oxidative stress, in particular, plays a heavy toll on telomeres (related to aging). The lower the oxidative stress, the better for healthy aging.

Activates Your “Longevity Genes”: Studies in animals suggest that intermittent fasting on Cleanse Days can activate genetic expression of SIRT1, dubbed the “longevity gene”. The scientific interest in sirtuins, the family of proteins that SIRT1 is a part of, has grown since the early 2000s because of findings that stimulation of them—via calorie restriction, intermittent fasting, and compounds such as resveratrol—may slow aging and increase lifespan.

Pretty amazing eh? Well, even though it seems simple there are precautions that should be taken before you just stop eating…

You should be eating on a regular basis for several days before beginning any type of fast. Your body’s first priority is survival and if you are not eating well (or enough) and try to restrict calories even further, your body will actually compensate by lowering your metabolism, because it thinks it’s starving.

The trick is to follow a healthy diet for your size and weight for at least 4 days before fasting, this way your body will feel safe (not staving) and will actually burn more fat and boost your metabolism. Then, end your fast with a clean, medium calorie meal as not to stuff yourself and negate all of your positive effects. I prefer a large salad with 4-6 oz of lean protein. Then follow a clean diet for your size and weight for 4 more days before fasting or cleansing again…

Once you are more experienced and understand your body and metabolism a little better, you can tweak this system to have some dramatic effects!

If this seems confusing, check out our 30-Day Metabolic Reset with Coaching! It’s a system designed to help you drop as much fat as possible, while holding the muscle. And you get a personal trainer to help you out!

If you have questions and would like a trainer to contact you, please fill out the form below:

To your health,

~Jason Latas~










Have your Fitness Goals Plateaued?

Were you seeing progress in the beginning and now it has faded or totally hit the brakes? You’re not alone so don’t be discouraged!

You’re body is built for survival and is a master compensator when it comes to change… It’s your body’s job to learn, adapt and overcome, to keep you alive.

You remember when your current routine kicked your butt and you struggled through but that same workout doesn’t seem to push you anymore. Or you were a regular in that class and counted the minutes until it was over but now can crank it out like it’s nothing.

Do you remember the last time you were out of breath during your workout?

Do you do the same routine every time?

Do you workout at the same time every day?

Do you eat the same thing every morning?

Are you doing multiple workouts a day but don’t feel it anymore?

Are you bored with your gym? Studio? Trainer? Routine?

If you do the same routine, every workout, your body will get used to it and settle into the “norm”. If you’re just not feeling it after your workout anymore, it’s called adaptation and it means you need to mix it up and keep your body guessing and “growing”.

Your body will adapt to tasks that you do on a regular basis. This is good because you can learn and become proficient at many things; although if you want your body composition to change, you need to keep changing your routine.

Try a different class, one that challenges you and makes you work. Mix-up your weight routine, mix up your reps etc… I rarely have my clients do the same routine for more than a few workouts and I often mix-up all of their workouts so their body doesn’t know what’s coming and has to adapt to new stimulus.

You can train the same muscle groups, many different ways… Lower the weight and raise your reps – Raise the weight and lower your reps – Use different exercises for the same muscle group – train your muscles from a different angle – Use free weights one day and machines the next… There are so many different variations that you could mix up your workout virtually every time you’re in the gym. The trick is to Just Do It! You will be amazed at how mixing up your routine can bust you out of that rut!

Hook up with me on FB. I’m always glad to answer questions and help out.

~ Jason Latas ~


Wheat Belly

Is it just me or are more and more people becoming sensitive to wheat? Everywhere we look, we see gluten free options and more and more people avoiding the staple grain of our ancestors or grains altogether…

Many people do have Celiac disease, where their bodies cannot assimilate gluten and it actually causes an autoimmune response and other’s that are Gluten intolerant (there is a difference). Although there are more and more people that get a “wheat belly” and inflammation every time they eat wheat. What’s going on?

Well, the wheat we eat today is not the same stuff that our grandparents ate. Back in the 60s and 70s science was out to feed the world (a great cause) and produced wheat that could produce 10 times the traditional yield. It was created through cross breading with wheat and wild grasses from across the world. Thousands of experiments were implemented, using chemicals, pesticides, fertilizers and even radioactivity to produce mutant and hybrid plants.

The challenge is, with every new breed there were minute biochemical changes in the new offspring; small amino acid and protein changes that were though to be of no concern to human health. Amylopectin is one of those “small changes”. It’s a starch that will, not only spike your blood sugar but stimulate your appetite. Gliadin is another (gluten) protein found in modern wheat and is also an appetite stimulant that will actually stimulate your brain’s opiate sensors! Even the Gluten in today’s wheat is slightly different than that of the old ancient grains…

If you get “Wheat Belly” when you eat wheat or other grains, you should educate your self about the difference between Gluten Intolerance and actual Celiac disease.

This is a great, in-depth Video explain:

As for me, I’m just going to skip the wheat and keep my grains to a minimum…

To your Health




Top 9.5 Reasons You’re Not Getting Results in the Gym!

So, you’re going to the gym, working out four, five, six times a week, but you’re just not getting the results you expected. What gives? Well, you’re probably making a few simple mistakes. In 25 years as a trainer, I have noticed that it’s the small things done with consistency that get the big results. Here are a few tips that could help you see better results from your efforts.

Too much or the wrong kind of Cardio:

When it comes to cardio, think high intensity for shorter periods of time. Studies have found that it’s better to sprint on a treadmill for 30 seconds, recover for three minutes and repeat 10 times than to run at a moderate pace for half an hour. With HIIT (High Intensity Interval Training), you build muscle, increase your VO2 max and keep burning calories for up to two hours after you finish working out. I also have my clients separate cardio and weight-training days so the body doesn’t get confused and can more efficiently burn fat OR build muscle…

Not enough Strength Training:

While it can be tempting and easier to stick with cardio and classes, the real key to getting toned is to mix strength training into your routine on a regular basis. You should hit the weights at least three times a week, focusing on more weight and lower reps. Remember that too much cardio will also have the potential to burn precious muscle and the more muscle you have, the higher your metabolism and the more fat you will potentially burn.

Increase the Weight:

When you are strength training (which I recommend) don’t forget to gradually increase the weight. To tone the muscle, you want to work until the last rep is very difficult to finish. If you are just following the numbers but your last rep is easy, the weight is too light. If you can easily finish 12-15 reps then it’s time to increase the weight by 5% or until it is difficult to finish 12 reps. (this is just an example as I am also a fan of mixing up the weights and reps to keep your muscles guessing and growing)

Chill out a little:

Stress is as bad for the body as it is for the mind. Studies show that it contributes to increased appetite, weight gain and a loss of muscle mass. Do what you can to relieve stress, whether that’s getting a massage, meditating or using your workout as a stress reliever. I highly recommend all 3 J And Remember to Play a little more often!

Lack of Portion Control:

Diet is one of the most important aspects of an individual’s health and fitness routine. Some even say that it accounts for as much as 80%. But even if you focus on lean protein, good fats, fresh fruit and veggies, eating too much of anything isn’t going to help you get lean. Be cognizant of calories and fat per serving and think about counting calories for a week or two so you can start learning what something like a healthy serving size of chicken looks like on sight. Just a couple weeks of paying attention to calories and serving sizes can help you make better portion choices and be better informed when eating out. You can Google just about anything to find out the calories or nutrition content and there are endless apps out there to help you track calories…

Too little Water

Hydration, hydration, hydration! Staying hydrated will help you feel better and look better, while your muscles will recover faster and you’ll burn fat more efficiently. Consider carrying a water bottle and sipping throughout the day. I have my clients keep track of their water intake by refilling the same water bottle so they know how much they consume in a day.

Not enough Stretching:

If you’re hitting the gym regularly for sessions of cardio and strength training, you’re going to be using your muscles a lot. Stretching increases flexibility and range of motion while keeping muscles long and lean instead of short and constricted. A good, comprehensive and continued stretching plan will help you avoid injury and add years to your healthy life.

Not enough Sleep:

Your body recovers, repairs and grows while you sleep. You can’t expect to function without enough sleep, and your muscles can’t either. Without seven to nine hours of restful sleep per night (and at least 24 hours between strength-training routines), you won’t get toned as quickly as you could. Studies have found that people who are in a sleep deficit get less of the benefit from going to the gym, as their muscles are focused on recovering, not developing.

The Same Old Routine:

Your body is a master compensator and will get used to the same routine pretty quickly! If you are just doing the same moves every time and not changing weights and reps, your body will get used to it, compensate for it and put you on cruise control… Your body needs to be challenged if you expect it to change. If you’re not changing reps, weight and hitting your muscles from different angles, you’re not challenging it and, guess what, your body will just cruise through your workout and stay the same. Mix it up and keep your muscles guessing so they grow to keep up with the new demands.

Educate yourself on exercise and nutrition:

There are many books and articles on proper training and nutrition. Asking a professional for help can also have huge benefits. A professional trainer can create a routine that will get you to your goal much faster or can review your current routine and make suggestions that could help you get better results from your efforts. There’s no need to spend too much time in the gym. A good, efficient plan will get you in and out without wasting your time.

If we can help you out or answer some questions to make your routine a little more effective, please fill out the form below and a trainer will contact you:

~ Jason~

Also check out our 30-Day Metabolic Reset with Coaching!