All posts by Jason Latas

Jason Latas of Summer Body Now has been an adventure guide and wellness coach for 25 years. He has personally guided many fortune 500 CEOs and major business owners on custom adventures across the globe. He also personally trains many traveling sales professionals to help them stay fit while traveling and running their businesses. He enjoys helping people feel good in their skin again and perform better in their personal and business lives. Jason has been featured in The New York Times, The L.A. Times, Spa Magazine, Modern Bride, Conde Naste, as well as on ESPN, The Travel Channel, Ford Adventure Outfitters, Planet X TV and many other national and international venues. Many of these videos can be seen on YouTube Jason has had the opportunity, through his travels to learn from Hawaiian Kupuna, Peruvian Shaman, Chinese Masters and The Massai in Africa. Mixing his years of personal training knowledge with the spiritual traditions and “knowing” of many cultures, he takes a whole body approach to wellness seeing his clients from a cellular level. Before moving to Utah Jason owned an adventure company in Maui for 10 years where he took guests hiking, biking, scuba diving, sailing, kayaking and on custom designed adventures designed around health and fitness. He now lives in Utah and runs one of the largest Adventure Meet-Up groups: Adventure SLC “I’ve worked with everyone from extreme athletes, models & body builders to weekend warriors. Although, now that I’ve been a single Dad, business owner and surfed life’s ups and downs, I find deeper happiness in helping stressed out people find a little life balance and feel good in their skin again. Whether you want to release some weight and regain your health or just clear some blocks that are holding you back from your desired future, together we can do it” ~Jason~

To Whey or not… Not all Whey is the Same.

Most Whey Today: Not so great

I’ve been in the fitness industry for over 25 years and I see a lot of what goes on behind the scenes in the supplement industry. Don’t think for a second that they are looking out for your best interest. Most of these companies are a “for profit organization” and must please the share holders before you.. If you do a little research, you can make sure that you’re hard earned money is working for you and is well spent on quality. Remember to, “buy for quality, not the picture or phrase on the bottle”!

Whey has been used in traditional cuisine for centuries, and was known by Greek doctors as “healing water” for it’s strength-building properties.hercules-statue

Today however, whey is considered a waste product of the cheese and yogurt industries. The wildly popular greek yogurt industry has been under scrutiny from environmental agencies recently for the gallons upon gallons of “whey waste” that they must get rid of after processing their strained yogurt products. For every four pounds of milk, only one pound of yogurt is made, and the rest is a mixture of whey, chemicals and other acidic byproducts. Industries drowning in whey have been scrambling to figure out just what to do with all of this tangy liquid and many have found an outlet in the sports nutrition industry where leftover whey is being powdered, flavored and marketed as a muscle-building, energy-boosting supplement. Sounds like a very solid plan, except for the fact that the whey from big industry is truly waste- high heat pasteurized and subject to several acid baths. Any potentially beneficial nutrients are obliterated and mingled with nasty toxins during production. Supplement companies have tried desperately to “purify” their products by isolating different parts of the protein portion of the whey, which is why you get so many different formulations on the market such as isolates, hydrosylates, concentrates, etc. This fractioning subjects the already destroyed whey to even more sketchy chemical processes and eliminates co-factors, rendering any possible remaining nutrients completely un-bioavailable. So despite the luring claims on those big black tubs of peanut-butter chocolate whey protein, most of these commercial powders are certainly not superior and spend more on marketing and magazine ads than they do on what’s inside the bottle! In fact, most of the “added” amino acids that they tout as a bonus, on the label, are only added to bring the amino profile back to “complete”, since many essential amino acids were killed in the high heat or acid based denaturing process! Many whey protein supplements on the shelves are the same quality of whey that is found in your puppy chow. Mmmm, makes me want seconds. Seriously though, if you’re using cheap, low grade whey, much of it is wasted and not even assimilated in your system…

When made properly in small batches from cultured dairy, whey has incredibly unique healing properties. Rich with biologically active proteins and protein fractions, it has a high concentration of essential amino acids that are readily used to support vital biological functions in the body. Among these beneficial factors is:male-and-female-muscles-e1338389654312

Lactoferrin, a multifunctional protein with iron-binding properties that acts as a powerful antimicrobial and anti-inflammatory

Bovine serum albumin (BSA), a substance high in amino acids that has been shown to support infection-fighting white blood cells, increase antioxidant activity and maintain healthy cholesterol levels in the body

Immunoglobulins to support disease control by bolstering immunity

Probiotic organisms to promote optimal digestion and full nutrient absorption by balancing the gut flora

Essential amino acids in a highly bioavailable form to act as building blocks for proteins

Glutathione precursors, to boost production of the body’s most powerful antioxidant

Minerals such as potassium, iron and zinc in balanced amounts
Vitamins notably vitamin B2 or riboflavin which helps the body to convert carbohydrates into fuel

If you are looking for a whey protein that is whole, complete, that will boost your immune system and either pack on the muscle or hold it while dieting down, you need organic, New Zealand, un-denatured whey. The whey of the God’s!

It’s all I use and I’ll never go back!

Want to get your hands on some? Contact me here:

Also Check Out our  30-Day Metabolic Reset